Born into impoverished beginnings in East LA, at time homeless and living in his car, John Paul DeJoria spent his early adulthood in and out of mortorcycle gangs but transformed his life and built a wildly successful line of hair care products with stylist Paul Mitchell. Proving his success wasn’t just a fluke, he then created the largest tequila brand in the world – Patron. Good Fortune reveals the secret of one of America’s most celebrated entrepreneurs: giving back. A modern day Robin Hood (without the stealing), JP spends his life creating back-to-work programs for the homeless, fighting whale poachers in the Arctic and working on over 100 other philanthropic ventures. His motto is “Success unshared is failure.”
Good Fortune tells his inspiring life story and shows how he uses business to make the world a better place.
